Menu Engineering & COGS
Profitability-driven menu redesign anchored on food cost discipline, contribution margin, and operational executability.
90-Day Restaurant Turnaround
MSHG stabilizes underperforming restaurants — hotel-attached and independent — through hands-on operational leadership, menu engineering, labor discipline, and a measurable 90-day turnaround model.
Institutional Standards
What MSHG Does
Profitability-driven menu redesign anchored on food cost discipline, contribution margin, and operational executability.
Line-level accountability, station design, prep discipline, and service standards rebuilt from the floor up.
Reservation strategy, cover-count optimization, upsell scripting, and beverage attach-rate improvement.
Sanitation, HACCP, allergen handling, and brand-standard execution restored to inspection-ready status.
90-Day Restaurant Turnaround
Days 01–10
Concept audit, menu & cost review, BOH/FOH workflow, labor analysis, guest sentiment, vendor pricing, and immediate revenue leakage identification.
Days 11–30
Reset standards, re-engineer the menu around margin, restructure prep & line, restore service discipline, and align FOH on guest recovery.
Days 31–60
Roll out training, repositioned marketing, beverage program, COGS controls, host/reservation flow, and weekly P&L cadence.
Days 61–90
Demonstrate measurable movement on cover counts, average ticket, food cost %, labor %, guest scores, and net contribution to the hotel.
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